Case Studies
Learn about how our team has helped other businesses grow:
UHS is the largest healthcare conglomerate in the Southern-Tier region of New York. We were tasked with two primary goals being: (1) outrank their primary competitor Lourdes who had a stronger search-based presence. (2) Expand their presence from two base locations to a larger geographical region including over ten cities.
Within two months UHS overtook the #1 spot on Google for their primary target keyword (Binghamton hospital). Currently UHS now populates the first 5 rankings (#1 - #5). Over the course of two years, the volume of active search engine rankings moved up from 100 to over 500. Search rankings were captured for over 12 cities and counties ranging over a 100-mile radius and crossing state lines. Search-based traffic increased by 4,000 unique visitors per month with an estimated revenue increase of $3 million/year in new patient relations.
HealthStream is the largest provider of healthcare training and certification services, facilitating tens of thousands of medical professionals. Their income model is based on B2B ecommerce, capturing online sales from major healthcare organizations.
Dissatisfied with their prior PPC manager, Healthstream was seeking a new partner to bring in additional intelligence and analytics to their Google AdWords campaign. With a target budget exceeding $200,000 annually, we were asked to (1) Manage an optimized, efficient AdWords campaign and (2) integrate sales lead tracking capabilities to determine advertising ROI.
After 12 individual interviews with department managers, and other HealthStream staff, the AdWords campaign was launched. We developed a lead tracking strategy and executed with the assistance of the website development firm. For the first time in its history, HealthStream can now accurately track inbound sales, ROI and other key performance metrics which has been critical in maximizing their advertising budget. By the end of January 2015, the company reached an all-time-high for inbound sales while allocating the smallest marketing budget in three years.
Providence is a multibillion-dollar manufacturing firm based in Hong Kong. With limited exposure in the United States, NuSvara was contracted to help use digital media to secure new business and partnerships. The campaign consists of SEO, content marketing and social media.
Having launched in November 2013 with zero search engine visibility, the website now benefits from over 150 active keyword rankings of which 130 are first page ranked. While Providence does not share backend financial details with NuSvara, they have confirmed that multiple major contracts have been landed as a result of their website presence.
Providence is a multibillion-dollar manufacturing firm based in Hong Kong. With limited exposure in the United States, NuSvara was contracted to help use digital media to secure new business and partnerships. The campaign consists of SEO, content marketing and social media.
Having launched in November 2013 with zero search engine visibility, the website now benefits from over 150 active keyword rankings of which 130 are first page ranked. While Providence does not share backend financial details with NuSvara, they have confirmed that multiple major contracts have been landed as a result of their website presence.
