BB Pipe Tools Marketing Case Study
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Marketing Case Study:
B&B Pipe & Industrial Tool

Organic Search 

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The first thing we look at to determine a campaign's success is the number of people who visited from search engines. If this number has improved over the course of the campaign, it means the SEO campaign is achieving results.

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  • Comparing May 2019 with May 2018, organic search traffic is up 9%, from 1,780 users to 1,940 users

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  • By the end of Spring (comparing January with May), organic search traffic was up 24%, from 1,565 users to 1,940 users

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  • The above data indicates that we will either 1. Continue to increase in organic search as a part of this trend or 2. Experience a slow-down in the summer due to seasonality. It will be interesting to see what happens, and we believe the website is in a great place to continue growth.

Keywords

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At the launch of the campaign, our top priority in keywords was "pipe fabrication tools." When the website started SEO services, it had a #12 ranking for this keyword, which on average receives 260 searches a month, with high competition (per the Google Keyword Planner).  

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As of May 2019 we have achieved a #1 ranking for "pipe fabrication tools" elevating the website above the rest of its competition. Other valuable keywords like "pipe cradle," "pipe jacks," and "pipe rigging," have also achieved first page rankings. 

 

Special efforts were made during a recent content optimization to focus around pipe rigging and mega jacks. Our team is willing to focus SEO efforts in other areas as the campaign moves forward. 

 

The following are our keyword targeting priorities. Please let us know if anything on this list needs to be added, removed, or adjusted. 

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