The Benefits of Google Ads and Why You Need to Be Using It

PPC advertising, also known as pay-per-click advertising, is an incredible strategy for increasing your reach and thus your brand awareness. Whether your goal is to increase traffic and thus conversions, OR if you simply want to grow your audience, PPC advertising can help.

While there’s a lot that goes into PPC advertising, at its most basic, it’s simply a means of digital advertising that generates leads via search results. The best part, however, is that you only pay when the potential lead clicks on your ad (i.e. takes action).

While there are several search engines that you can launch your ads on including Yahoo!, Bing, and even platforms like YouTube, Google is by far the largest search engine available. In fact, Google owns over 90% of the entire search engine market, having experienced over 75 billion hits in 2021! That’s a lot of eyeballs…

If that’s not enough to convince you of the value that Google and its ad network offer, what follows will be an overview of what Google ads are, the benefits of using them, and why YOU as a business or brand should be using them starting yesterday!

What are Google Ads?

If you don’t know what Google is, you might just be living under a rock, thus never having the chance to come across this article anyways… For those who have heard of Google (i.e. everyone), you’ve likely also heard of Google ads, especially for those who work in the marketing industry.

Most broadly, Google ads is an online advertising platform that allows advertisers to launch brief ads to their target audience. Whether you want to build a list of qualified leads or increase web traffic, Google ads can help.

There are several types of Google ads, inclusive of search, display, video, in-app, and shopping ads. While we won’t go into detail about what each type of ad is, the distinction is largely where the ad appears.

The benefits of google ads are vast, whether your budget is minimal or uncapped. Below is a summary of the most common…

The Benefits of Google Ads

The benefits of Google ads for businesses and brands alike are much the same as the benefits of an effectively implemented PPC advertising strategy at large. The difference is the ROI that you’ll experience from Google in comparison to other minority search engines because of its sheer size and authority.

Below are the most common benefits of Google ads:

• Cost-Efficient and Budget Friendly

Google ads are typically quite cost-efficient if done properly. Not only do you have complete autonomy over your budget and its flexibility, but you’re going to experience a return on your spending that you wouldn’t otherwise experience with other marketing tactics.

• Measurable and Trackable Results

Using the Google Ad Network, you are able to measure and track the success of your campaign with ease. It gives you an in-depth look at what works and what doesn't work in terms of ad placement, keywords, and more.

• Accurate Targeting

Google ads are one of the best ways to reach people who are actively looking for your products and services in real-time. Through keywords, ad placements, and choosing the relevant audience type to target, you can ensure that your ad will be reaching the most ideal demographic that aligns with your goals and objectives.

• 100% Controllable and Manageable

One of the primary reasons many marketing professionals opt for Google ads is because of the nuanced ability to remain in total control of your campaign and the results that it provides. Choose what keywords to use, where to place them, and what budget it’s set at. Even more, through the measurement and tracking of success or lack thereof, you have the control to adapt and change your campaign at a moment's notice

Final Thoughts

While the list of benefits goes on and on, the above are the most common benefits and are largely why the majority of marketers today opt for Google ads above other PPC advertising platforms.

If you’re not using Google ads to grow your business online, make the right decision for your future and start today! Learn more about how Premium Connectivity can help you get started with PPC Ad Management services.