What You Should Expect From An SEO Service
As a business or brand eager to improve your website’s Search Engine Optimization, you might be curious whether you should hire an SEO service or a third-party SEO company. While not all businesses and brands necessarily need to hire such expertise, many can benefit from it greatly…
The first step to answering this question, however, is understanding what an SEO service actually provides. In other words, what can you expect from working with an SEO agency?
In this article, we unpack it all! For those interested, continue reading!
What Does an SEO Agency Do?
Just as mysterious as the SEO industry is to many, so too is the goings-on of an SEO agency. For those less knowledgeable on the subject, it might help to first clarify what SEO is…
In short, SEO, or search engine optimization, is the act of improving a website’s search ranking through various tactics and digital marketing strategies. The ultimate goal of improving a webpage's search ranking? Organic visibility and awareness, of course. The benefit of improved visibility? Higher conversion rates, thus a boost to the bottom line!
An SEO service, then, aims to help businesses and brands alike improve their search ranking via the implementation of said tactics and digital marketing strategies. This ultimately allows said business or brand to focus on higher-level actions rather than placing their efforts on the tedious nature of SEO.
With that said, it’s imperative that you practice due diligence before signing a contract with any agency, SEO or otherwise. Like most industries, there are top-quality agencies and largely unqualified agencies. In the SEO world, the distinction is made via the label of white-hat and black-hat agencies; the former being the one you want to hire.
Once you’ve decided to hire an agency and you’ve landed on a suitable fit, it’s now time to get into the specifics of what you as a business require. With over 200 factors involved in the improvement of SEO rankings, this can become quite a complex conversation.
Some of the most important factors, however, include content quality, website speed, linking systems, mobile optimization, website security, and other more technical aspects of a website such as its code quality.
For those who decide to move forth with a white-hat agency, all of these factors and more will be identified and attended to so to improve your overall search ranking, or SEO score.
What Services do SEO Agencies Offer?
Top-quality agencies offer very specific services across domains in order to attend to the above factors responsible for improving webpage search rankings. These services are important to familiarize yourself with for these services will be the foundation of the contract between your business and an SEO agency.
While there are a plethora of services that a standard SEO agency can offer, the following are the most important:
• Off-Page Analysis
• Content Analysis & Conversion Rate Analysis
• Website Code & Structure Analysis
• Off-Page Online Optimization
• Content Optimization
• Website Structure Optimization
Off-Page Analysis
While SEO is often confused to be exclusively something that lives within a website itself, an important portion of it actually happens to live off-page on external blogs, directories, review sites, and more.
In fact, much of this off-page activity is what contributes to on-page success (i.e. conversions). As such, it’s important to gain insight into your off-page reputation via a comprehensive off-page analysis.
Not only will an SEO servicing company help build your offline reputation but it will provide you with authority-building tactics, reputation mitigation techniques, and other strategies for increasing external organic traffic relevant to your location and industry.
Content Analysis & Conversion Rate Analysis
As the saying goes, content is king… However, without knowing if your content is converting, how are you supposed to implement and adapt as necessary? This is where the value of an agency comes into play.
Via an in-depth content and conversion analysis, a white-cap SEO agency will be able to identify key issues (or successes) as it relates to content that someone with little to no expertise in the field wouldn’t be able to identify.
These include keyword analysis, search compatibility, duplicate content, missing pages, error pages, location inconsistencies, and of course, an assessment of the quality of website imagery.
Website content is your digital storefront, so, above all else, it’s imperative to hone on this as a key service. If performed correctly, content analysis will ultimately lead to more visitors, thus leads, thus customers!
Website Code & Structure Analysis
Contrary to what consumers might presume, websites are more than their outer appearance. When it comes to SEO, its internal functionality is of the utmost importance for ranking pages. It’s search engines we’re talking about after all…
Without getting too technical, a white-cap SEO agency will provide an internal analysis on such things as website speed and load time, HTTP security, coding errors, and other meta elements that impact the quality of a website.
This is arguably one of the largest advantages of hiring an SEO agency. After all, who want’s to have to deal with the headaches that come with such tedious and technical efforts, not to mention the lack of expertise and know-how in such efforts…
Comprehensive Optimization Services
Once the analysis has been completed across services, a white-cap SEO agency will also provide actionable steps involving off-page optimization, content optimization, and website structure optimization services, largely based on the insights gathered from analyses.
These services involve cleaning up coding mistakes, improving website navigation, removing duplicate content, improving website copy, enhancing imagery, and using SEO tactics to boost search engine positions and off-page reputation.
Finally, upon analysis and optimization, the final step of the SEO service is to evaluate the progress and success of the implementations made. By monitoring search ranks, conversion rates, and the like, you as a business or brand can proceed to adapt through the phase of continued growth.
Final Words
When seeking to identify whether or not your business or brand needs to hire experts in the field of SEO, hiring an SEO agency might be for you. Before signing the dotted line, however, be sure to practice due diligence and ensure that the agency you’re hiring is qualified and up-to-task for your specific needs.
Even the best SEO agencies might not be ideally suitable for your specific needs based on their unique service offerings. Hopefully, this article helped you identify the SEO factors that you need help with and what services align with such factors.
SEO is a key part of growing your online presence. For those looking to get the most out of their online success, SEO also happens to be an integral part of your digital marketing strategy. In short, SEO is the name of the game… To get the most out of your online success, it’s strongly recommended to consider hiring an SEO company.
Premium Connectivity offers free estimates for small businesses looking to improve their search ranking on google. Contact us today to see what we can do for you!
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